Simon Griffee · Time, light, movement & distance.

How Information Graphics Reveal Your Brain’s Blind Spots ➶

23 April 2016

Some of our most peculiar mental quirks highlight just how temperamental our judgments can be. In one study, people holding heavier clipboards perceived issues as more important and more expensive than the people holding lighter clipboards. In another study, people holding a hot cup of coffee judged strangers they met as more warm and friendly than the people who were holding a cold glass of iced coffee.