Glaser’s ‘It’s Not Warming, It’s Dying’ campaign aims to create a greater sense of urgency around climate change, moving away from benign language like “global warming”. Milton hopes to unite the climate change community under one slogan and one flag.
He originally designed a simple visual for posters and button badges, comprising a green disk obscured by black smoke. The graphic suggests an aerial view of the Earth with only a narrow band of life remaining.
The art that was created for the billboard shows a natural progression of the Earth where Milton describes the art by saying, “…symbolically, the disappearance of light seemed to be an appropriate way to begin.”