Content, Connection, Self-determination, Convenience, Beauty
Am going through Jenifer Tidwell’s insightful blog posts from 2011:
It’s interesting that nowhere in this list does “layout” appear. Nor “color” or “typography” or “form design” or any other low-level design concept. They’re still important parts of our craft, of course, and laypeople ought to know about them. But in the end, their only real value is in how well they serve bigger needs: content, connection, self-determination, convenience, beauty.