The Effortless Simplicity of Alan Fletcher
“Our thesis is that any one visual problem has an infinite number of solutions; that many are valid; that solutions ought to derive from subject matter; that the designer should have no preconceived graphic style.”
“I like to reduce everything to its absolute essence, because that is a way to avoid getting trapped in a style.”
“I’d sooner do the same on Monday or Wednesday as I do on a Saturday or Sunday.
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