Simon Griffee · Design · Photography · Writing · Illustration

What: columbia university

The Core 100 Logotype Design

Columbia University’s Centennial Celebration of its Core Curriculum has begun and you might spot a strange logo here and there around the campus. Having designed the logotype, I wanted to give a visual overview of the work involved in making it.

Notebook page with Core 100 logotype design notes.

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Amber, Columbia University, New York City, 2017

The Thinker, Columbia University, New York City, October 2018

Centennial Celebration Logotype for Columbia University’s Core Curriculum

The Core 100 logotype in the corner of the frame of a detail of Eugène Delacroix’s Liberty Leading the People.

A glimpse of the logotype design for Columbia University’s Centennial Celebration of the Core Curriculum.

The background image in this test is a detail of Eugène Delacroix’s Liberty Leading the People.

It has been a pleasure to work with Columbia College on this project.

Amber in Her Columbia Gown, New York City, May 2017

Lowe Library, Columbia University, New York City, January 2016

Columbia University, New York City, December 2015

Columbia University Main Quad, New York City, November 2015

Professor Raimondo Betti, Columbia University, New York City, October 2015

Raimondo Betti (Professor, Civil Engineering and Engineering Mechanics, Columbia University) stands next to the Cable Corrosion Monitoring System, a major research project he led at Columbia’s Carleton Lab.

Here is the poster I designed for his talk at the Italian Academy:

A photograph of Professor Betti on top of the words Monitoring the Health of Our Bridges set to look like a suspension bridge with red dots on the letters i.

Columbia University, New York City, July 2015

Columbia University, New York City, July 2015