A nascent Mylius Yachts needed an ‘electric’ brochure to electrify potential yacht buyers interested in small, feature-packed yachts.
I created the ‘Sailing Art’ advertising concept along with the Andy Warhol-inspired brochure cover and design. Mylius went on to sell a couple of 11E25s and design and build new, larger models.
Concept, graphic design, layout and typesetting, printing consultation.
The ad in a sailing magazine: