Simon Griffee · Design · Photography · Writing · Illustration

What: logotype

The Core 100 Logotype Design

Columbia University’s Centennial Celebration of its Core Curriculum has begun and you might spot a strange logo here and there around the campus. Having designed the logotype, I wanted to give a visual overview of the work involved in making it.

Notebook page with Core 100 logotype design notes.



Introducing a little project called imgtlk where people write about an image, or piece of art that can be represented visually (music, math, sculpture, literature, architecture, computer games, and so on), that was important to them, or inspired them somehow. It can be something they made themselves, or a piece created by someone else.


Centennial Celebration Logotype for Columbia University’s Core Curriculum

The Core 100 logotype in the corner of the frame of a detail of Eugène Delacroix’s Liberty Leading the People.

A glimpse of the logotype design for Columbia University’s Centennial Celebration of the Core Curriculum.

The background image in this test is a detail of Eugène Delacroix’s Liberty Leading the People.

It has been a pleasure to work with Columbia College on this project.

International Observatory for Cultural Heritage Logotype

IOCH logo.


Odyssey Mentoring Program Logotype

Odyssey Mentoring Program logo.


Tradecamp Logotype

Logotype for Tradecamp, a web startup. Logotype design for a web startup.

IPPC Logotype Redesign

International Plant Protection Convention logotype redesign.


IT Works Logotype

Logotype for IT Works, a small software company with big clients.

IT Works, Inc.

Logotype design for a small company with big clients.

Food and Agriculture Organization Biotech

Logotype for the Food and Agriculture Organization's Biotechnology division.

Advancesite Logotype

Logotype for Advancesite.


Amimar Marble Logotype

A stylized Roman capital recalls a mountain.