Simon Griffee
Design consulting, art direction, photography.

Tips for Limiting Social Media Information

Published 2018 March 19

A pencil drawing of labels attached to eachother. The top label has the word ‘data’, and the lower label has the letter ‘m’, written in morse code.
A pencil drawing representing metadata — data about data — which is often used by social media sites to track their users.

Some advice for using social media while limiting access to your information:

  1. Use a separate web browser exclusively to access the social media site (I recommend Brave for desktops and Firefox Focus for mobile) so it cannot track other sites you visit via cookies.
  2. Use only a web browser to access social media websites, and don’t use any apps linked to the social media sites, including and especially communication apps like Facebook Messenger. WhatsApp is somewhat better because it is encrypted with the same tech used for Signal (at least according to Moxie Marlinspike, who I trust — you have to choose who you trust). By the way, both WhatsApp and Instagram are owned by Facebook and user data is almost certainly cross-referenced and shared between them.
  3. Have an email address and write emails, for fuck’s sake. Preferably rent your own domain name (around 14 Euros per year with a good host like Gandi.net). Don’t communicate exclusively on Facebook, Sina Weibo or other social platforms.
  4. Ads loaded from third-parties on websites you visit can also track you. For a better web browsing experience, I recommend using uBlock Origin — an open source ad blocker that is confusingly completely unrelated to the website ublock.org. You can install it in Firefox here and in Chrome here. A good ad blocker will not only save your eyes but also your time and battery power, and you can disable it for sites with responsible advertising that you wish to support.

It is difficult to completely limit information a social media service has about you if you use it, but the above helps, and there are many people working to make things better.

Here are further tips for creating your online identity, should you want one. (If you don’t, the social media sites may just decide for you based on your friends’ and acquaintances’ public opinions about you, especially if you live in China.)

We have a ways to go yet, in this World of Ends.