You probably heard that the Internet was created to withstand a nuclear attack, right? A network that would be resilient to withstanding a nuclear attack, and that’s actually not quite true. What is true is that Paul Baran, who was at the Rand Corporation, was looking into what is the most resilient shape of a network. And amongst his findings, one of the things he discovered was that by splitting up your information into discrete packages, it made for a more resilient network, and this is where this idea of packet switching comes from that you take the entire message, chop it up into little packets, and then you ship those packets around the network by whatever route happens to be best and then reassemble them at the other end.
The Internet also offers the opportunity to connect people across national, linguistic, and cultural barriers. But to take full advantage of that opportunity, individuals and organizations need to experience the Internet as a two-way communications platform, not merely as a broadcast medium serving up content from afar.
Everything we do to make it harder to create a website or edit a web page, and harder to learn to code by viewing source, promotes that consumerist vision of the web.
Pretending that one needs a team of professionals to put simple articles online will become a self-fulfilling prophecy. Overcomplicating the web means lifting up the ladder that used to make it possible for people to teach themselves and surprise everyone with unexpected new ideas.
The web doesn’t suck. Your websites suck.
We’re in danger of losing what’s made the Internet the most important medium in history – a decentralized platform where the people at the edges of the networks – that would be you and me – don’t need permission to communicate, create and innovate.
This isn’t a knock on social networks’ legitimacy, or their considerable utility. But when we use centralized services like social media sites, however helpful and convenient they may be, we are handing over ultimate control to third parties that profit from our work, material that exists on their sites only as long as they allow.