Today I called my mother in Italy and she told me she read in a newspaper there that Milton Glaser died last night, on his 91st birthday. Mom has one of Milton’s posters that he gave to me, and I gave to her. Although she never met him she was, like many, touched by his work.
It took me a while to absorb this, but tears came as I waited in line at the farmer’s market, later in the morning.
We tested the hypothesis that engagement in the arts may act as a catalyst that promotes prosocial cooperation. Using “Understanding Society” data (a nationally representative longitudinal sample of 30,476 people in the UK), we find that beyond major personality traits, demographic variables, wealth, education, and engagement in other social activity (sports), people’s greater engagement with the arts predicts greater prosociality (volunteering and charitable giving) over a period of 2 years.