Maciej Cegłowski on the advertising-industrial-government complex that constitutes the increasingly more centralized internet:
The offline world works like it always has. I saw many of you talking yesterday between sessions; I bet none of you has a verbatim transcript of those conversations. If you do, then I bet the people you were talking to would find that extremely creepy.
I saw people taking pictures, but there’s a nice set of gestures and conventions in place for that.
If you’re going to insist on obscuring your content with some stupid social shit, a promo for your shitty app or a full-page newsletter signup form, then I’m not going to read your content. Or click on your ads. Or help you generate revenue in any way.
I wait feverishly for your ad to finish loading so I can click on the X to dismiss it. The only exception is when I decide my life’s completeness does not depend on the pathetic page behind the awful ad, so I just kill the window.
I promise I will never read your stupid ad that’s in front of the things that I thought I wanted to see.